Obregon's Presentation was Delicious!

On Thursday, November 4, I attended a presentation by Ismael Obregon in the music hall at CSULA organized by Gauge. He is the founder and creative director of Oishii Creative. The name of his company is in Japanese it means delicious and his logo is a piece of sushi which is his favorite food. He advised the students to come up with a unique name for their new business as a first step. His company name is pretty unique.

His career path is impressive. Started at an early age and has successfully worked with famous names, like NFL, Disney, HBO and more. He showcased slides of his work which was invigorating. His confidence and passion for what he does was infectious. According to Obregon I speak four languages; English, Armenian, Arabic and Visual. The visual language unites all languages together.

Couple of his comments that stuck with me were, "Always work with someone who's smarter than you." So true. Also, I appreciated the way he encouraged and supported the students to apply for a job confidently. He also talked about motion graphics and how sexy it is. He touched upon the importance of networking, but in reality not everybody has that charisma, courage or confidence to be social.

Similar to what Ismael was saying about how foreign countries want to work with Americans, I don't understand why Al Jazeera was seeking American Designers for their needs when they have excellent designers in the MEA.

In conclusion, although it was late in the evening and I was exhausted Ismael's presentation was delightful.

Narratives of Space and Time

In the last chapter of his book, Tufte talks about narratives of space and time. I still find his book hard to read, but the images that he picks makes it easier to understand, like his redesign example of the New Haven Timetable. By showing a few design adjustments; getting rid of chart junk, good spacing and no serpentined data, the form reads and looks much better.

What is clear also, is what he has been preaching all throughout his book. The info of the timetable created should be direct and clear. Understood by any viewer. He simplifies the technique of how to tell a story of position and chronology through visual elements. Also known as representing spatial data.

Wordless Diagram

Nigel Holmes's simple diagram about "how to wear a scarf".

Simple and Creative!

Another perfect example of small multiples.

Small Multiples

The principle of small multiples was introduced by Edward Tufte. They are a series of small similar pictures, making a point through repetition. The repetition visually shows comparisons of changes and differences among objects.

Here are a few examples.

In the graphic below, the designer used small multiples to compare portable systems. Although it's hand drawn the differences are obvious.

In the next example, small multiples were repeated but color was used to show percentage. 

For design complications this technique could solve a lot of problems.

The art of layering and separation.

After reading the chapter about layering and separation several times, the only way I can explain it is by showing a bad map and clarifying what the designer could've done to achieve a better design...of course these are all Tufte's opinions.

This is not a good map because...

All information should not be at the same visual level...it is.
The text is not harmonized or placed properly.
There is no hierarchy of visual effects.
Background and foreground compete...shouldn't.

Proper relationship was not used among information layers, i.e., all the streets have the same thickness and intensity. Shapes shouldn't be equal...they are. It de-emphasizes layer differences, because of the use of several dark colors, the blue, red and black. Positioning text was difficult because of color clashes. A better approach might've been to use intensity of a single hue, leaving visual space for additional information.

In conclusion, I think this is not a good map because...It is not layered and separated properly.

Micro/Macro Readings — Tufte really?

I am guessing Tufte does not suffer from attention deficiency. Who actually has the patience to explain about dense design? He is amazing. His whole concept is contradictory but it works: show as much data with as little decoration as possible. He talks about keeping it simple with a lot of accuracy. 

 

How can I let the data speak for itself?  

As a designer the photographer and I always struggle with the writers to get each 1/3 of the page. We often request shorter text. Tufte would probably disagree.

I understand that as a designer I should be able to show the overview of the project and then add details to clarify. I will also remind myself that clutter and confusion are failures of design, not attributes of information.